Salons: No Longer Just for Women?

You have probably heard the new term “metrosexual,” but do you know what it means? According to most definitions, a metrosexual male refers to an urban man who is overly concerned with their appearance. Many men nowadays are frequently in salons and spas in order to get the very best in hair, nail, and skin care treatments. It’s quickly becoming apparent that the salon is not just for women any longer.

Why the Change?

Men today are far more concerned about their appearance than in the past. There’s no definitive date when this became popular, but around the turn of the 21st century is when men started to flock to some of the high end salons. European men were the first to embrace the area of salon treatments and soon the trend crossed over to the United States. Now, men’s salon care treatments are a multi-million dollar business each year.

What Are the Most Popular Men’s Salon Treatments?

While the hair cut and style are obviously the most common salon treatments for men, facials and manicures are also high on the list. Men are becoming more concerned about their skin care and now there are entire skin care lines simply for men. Manicures are also very popular, especially with the men who work traditional office jobs. Some of the other treatments are salon tanning treatments and massages.

Will This Trend Continue?

Most salon owners feel that this trend will not only continue, but will grow quickly over the next few years. Men are discovering that they love to feel pampered, just like women. However, there is still a stigma attached to men that visit salons. Once men are more comfortable in doing so, you will quickly see the number of male clients jump.

Where Do I Find Salons for Men?

Most of the larger cities have salons specifically tailored to men. However, even some of the smaller markets are now adding men’s salon services. You will find that some of these salons are listed in the phone book, while others can be found online. Many of the salons in New York and Los Angeles offer a wide variety of men’s salon treatments and services, with complete listing found online.

How Do I Get My Man to a Salon?

If your boyfriend or husband is just not the type to visit a salon, you might try to offer a trade. Tell him you will go attend that favorite sports game or movie with him if he will go get a manicure with you. You might also try a home facial on him and see how he likes it. You may be surprised. Your man may be more accepting than you think.

In Closing

Men’s salon services and treatments are quickly becoming the norm for many men. Not only are men flocking to trendy hair salons, they are also receiving facials, massages, manicures, and tanning sessions. This trend is expected to continue and grow over the next few years.